Have you ever wondered why some listings sell like a hotcakes and others sit in your closet longer? Today’s Posh Tip explores marketing your closet for the right time of year.
We think it’s valuable to keep in mind the current season, the upcoming season and the overall seasonality of your garments. When listing items in your closet, take into account what the Community may be shopping for in the coming weeks.
A helpful hint: ask yourself what you’ve been shopping for lately. Your thin, lightweight tops, silky shorts and strappy sandals will likely get more interest during the warmer months. When you consider that people are looking to buy in advance of the upcoming season (about six to eight weeks), in- and pre-season items can call for a higher price as they’re more in demand.
At the same time, if you’d really like to move your inventory of thick, chunky sweaters and knee-high leather boots in those same warmer months, consider lowering your price to attract buyers. Nothing is more drool-worthy than a gorgeous, warm coat or jacket with an equally enticing price tag.
In the end, an AH-MAZING deal is an amazing deal regardless of season, but after surveying the PMHQ team, we find our listings get swooped up quicker when we’re catering to the season.
Today we’re chatting with Ediza of Healthy Girl Fashion about her closet-selling strategies. Utilizing the new Price Drop Notification feature, she made 47 sales in 24 hours! Plus, tonight she’s hosting our Boho Babe Posh Party at 7pm PST, so be sure to tag her in your related listings and shop her host picks!
Hi Ediza! How long have you been on Poshmark and what led you to the app?
I’ve been an active Posher for a little over a year now. I initially downloaded the app and didn’t know what I was doing. After I had a garage sale where I was selling my designer denim for $10 and no one wanted to buy it, my friend suggested that I should start utilizing the Poshmark app and for sure they would sell, and she even said I could probably get more. So I did, and I sold all my jeans for a little over $10 and I was instantly hooked. That’s when I started selling not only my clothes but items for other family members as well.
How much have you made through Poshmark?
A little over $6,000, but I wasn’t as active in my closet as before. Since I’ve been devoting more of my time into my closet, I’ve been able to increase my sales. The bulk of my earnings were literally within the last 6 months.
What strategies have proven most successful in getting your items sold?
I share a lot, whether it’s my closet or through the feed. I also follow members who are active and follow the Poshmark guidelines. I believe that if you are consistently sharing your own closet at least 3 to 4 times a day you are giving people a look into your closet, which will boost interest as well as boost your sales.
What is your approach to pricing, both setting initial prices and adjusting them?
It really depends. If I purchase an item to resell, then I have to stay within my own guidelines so that I don’t go negative on a sale. If the item does not belong to me, then any offer will be passed along to the owner of that piece. I know some people purposefully place their items a bit higher so that when people ask the famous question “What’s your lowest?” they are able to accommodate that request. Right now I am at a time where I can be really flexible with my inventory since I am really trying to downsize. I’ve taken off up to $20 on bundles or been able to lower the amount to offset the shipping cost for the buyer, but it is usually what I believe is fair for the buyer as well as fair for myself as the seller.
How has the price drop feature affected your sales?
The price drop feature has changed by sales immensely. There was a period where I wasn’t getting any sales for about a week and it seemed really dry at the time. I remember that it was a Thursday and on a whim I thought I should just lower half my closet anywhere from $5-$35 each item, whatever I could afford. Then orders started pouring in, one right after another. People were bundling like crazy, and I was non-stop all night! Within 24 hours I had sold 47 items in my closet and my packages were sky high. It was one of the greatest Poshmark sales that I’ve had and it was great! Now I wait till Thursday or Friday to lower my closet since it’s one of the busiest times of the week for shopping.
I love the new feature; now if I decide to have a sale, I don’t need to make a listing to show I’m having a sale and hope people see it. If I lower an item, there will be people who are actually interested in the item, getting a notification so the likeliness of it selling it is way higher!
What advice would you give to other sellers?
Lower your items on Thursday or Friday, since that’s when people get paid. Share your little heart out, and don’t forget to share your closet, it’s your way of marketing yourself. Lastly, make sure to answer your buyers questions in a timely manner. I’ve lost a few sales just by not answering questions right away.
Anything else you have to share about your Poshmark experience?
Well I went to PoshFest last year which was a BLAST so of course this year I will be attending as well. I have never in my life felt so attached to something that I originally thought I wouldn’t be noticed among its users. Right now, other users in my Los Angeles region know me and even some of the staff at PMHQ which is an incredible feeling! The Poshmark community is so wonderful, it really sends out such a positive message of women supporting other women, which is why I started my blog HealthyGirlFashion.com to help support other poshers as they are getting acquainted with the app. The team is so unbelievably approachable and they are the sweetest, genuine people, bar none. What’s even better is that the CEO Manish will make time for each and every Posher to talk to them, listen to their needs, and pose for pictures with each and every girl. I am very pleased with the app and all the changes and the opportunities that Poshmark gives to its users and can’t wait to continue further as the company grows. Furthermore, I’d like to take the opportunity to thank team Poshmark for featuring me on their blog and the honor of hosting this upcoming Posh Party. All their hard work and efforts they put together to bring the community closer, to involve users, and to create wonderful events is really remarkable.
There’s only one thing better than getting a #PoshFind delivered to your door, and that’s being able to send one off to a newfound PFF! Here are some tips and tricks for making your #PoshPackage oh-so-sweet:
Whether sleek and simple is your style or you love all things color, let your personal style shine through. A twist of colorful ribbon, a touch of rustic twine, wrapping paper, customized stickers—little touches like this can make all the difference when shipping off your buyer’s new #PoshFind. The icing on the cake? A handwritten thank you note, straight from you to your new PFF!
Plus, don’t forget to snap a pic and share on social with #PoshPackaging to show off your fine work!
Be sure to choose the right kind of packaging for your order. Shipping envelopes can work for smaller items that can be folded, such as tops or skirts. When it comes to shipping out that delicate necklace, a pair of sunglasses, or a structured bag, boxes always work best. Just be sure to choose a size that best fits your needs, and don’t forget to add padding when necessary! Wrapping up your item in tissue paper doesn’t just look pretty, it also helps protect it. We’ve also love using magazine pages, torn straight from our fave fashion mags, to add a little bit of padding to a package.
We know how easy it is to mix up an item or two when you’re packaging up multiple orders. Here’s our little secret: Post-It notes! Just jot down the item (or items) in the order on a Post-It note, stick it on the shipping label right after you print it out, and double check your boxes right before you tape them up. That way, you can make sure that your West Coast PFF gets those shoes she’s been eyeing while your East Coast PFF gets her bag. A little reminder goes a long way!
We consider ourselves pretty savvy shoppers at PMHQ. We scroll through Showrooms, consult with our PFFs over purses, and we’re never shy about asking sellers a question or two over an item we’ve been eyeing.
Whether you’re finally ready to make that Like yours or you’re indulging in an impulse buy, here are a few questions to ask the seller before you hit that Buy button.
Can you measure it for me?
It goes without saying—fit can be tricky! What fits your PFF perfectly might look completely different on you. Instead of asking how a seller how that dress or top fits, we have a better alternative: Ask your seller for exact measurements. Getting specific measurements from a seller for areas like the inseam, bust, and waist can help give you a better idea of if an item will fit you just the way you want it.
Can you model the item?
If stock photos or photos of the item on a hanger leave you scratching your head, don’t be shy about asking your seller if she can model an item for you. This way, you can see multiple angles of that dress you’ve been eyeing.
What color is this?
Lusting over a pair of fierce heels but aren’t quite sure if it’s the color you’ve been looking for? Ask the seller to take a photo of the item under natural or outdoor lighting, with no filters applied to the photo. Having a clear, well-lit photo to reference can make all the difference when you’re looking for an item in your favorite hue.
Does it zip, button, or snap?
Little details like closures and hardware can be easy to overlook! If you hate fumbling over buttons or want to make sure that the bag snaps shut, simply ask your seller for specifics.
Is the dust bag, original box, or belt included?
If you’re buying a pair of shoes or a bag, it’s always a good idea to ask the seller if they still have the dust bag or original box. Or maybe you want to recreate your Closet Crush’s awesome styling in her Covershot—don’t forget to ask her if that belt or sash she cinched the waist with is included. That way, you and the seller are completely clear on what should be packaged up before you complete the transaction.
Last but not least, don’t forget to leave a note thanking your seller for the extra time and help! Even if you decide an item doesn’t work for you, you might just gain a brand new PFF.
It should be no surprise that we here at PMHQ are seriously into shopping. One upside to this—besides a cute pair of shoes, of course—is that inevitably an item or two (or three!) will make its way to our own Poshmark closets once our actual closets start to overflow.
Other than creating an awesome Covershot, one important thing to keep in mind is how to appropriately describe the condition of an item. Whether it’s that purse you just had to have one minute but ended up sitting in your closet the next or a summer dress that you’re ready to say goodbye to, we’ve got some tips on how to best describe your item’s condition.
Have an impulse purchase you never got around to wearing? If it’s still got tags attached, it’s NWT. New With Tags items are brand new, never worn, with the tags still attached. Is your item is brand new but has no tags? Easy—that’s NWOT (New Without Tags).
(Also, if some of these acronyms have you scratching your head, find a helpful list of oft-used abbreviations in our Poshmark glossary.)
We’ve all been there—sometimes you wear an item, only to find it just doesn’t work for you. If something has been worn once or twice but has little to no signs of wear, it’s Like New. Even if you’ve worn an item just once, it’s always a good idea to give it a thorough inspection, just in case.
Have a top or pair of shoes that no longer makes it into your #ootd rotation? Your preloved item could be another Posher’s new favorite. Items in excellent condition are gently used, with little signs of wear. Just be sure to include any details that your buyer should take note of before she hits that “Buy” button—examples include any pilling, pulls, or loose stitches.
Time to let go of an old favorite? Be sure to give it a thorough inspection and let your buyer know of any signs of wear, fading or discoloration, and additional details that should be noted. Be sure to double and triple check the item—sometimes it’s easy to look over little details like seams, straps, and zippers. If you need to show a lot of detail, create a second listing for your item.
Poshing can be a serious (and seriously fun!) full-time addiction. But with all the sharing, discovering, Posh Partying, and PFF-bonding, we wanted to give our awesome community a quick refresher for a commonly asked question: Is this okay to list?
Have a new lipstick that you’ve never touched or a brand new eyeshadow palette that you know just won’t go with your coloring? No problem! List it on Poshmark for some other lucky Posher to take home! Just keep in mind that used makeup is unsupported—that includes products that have been swatched or tested (even just once!).
The best kind of weather is swimsuit weather. For safety reasons, used swimsuits are unsupported, but brand new with tags swimwear is more than welcome to list. Remember that impulse buy bikini that’s stashed away, tags still attached, in your drawers somewhere? No sweat! List it—then share it as you sip on a tall glass of lemonade by the pool.
Perfume and nail polish
As much as PMHQ goes crazy for a good mani and some fierce nail art, nail polish isn’t allowed on Poshmark. Any liquid that contains alcohol is considered hazardous to ship through USPS Priority Mail, which is the type of mail that Posh Post uses. This includes nail polish, perfume, and hairspray.
Though we love our gadgets and devices as much as the next person, Poshmark does not support the sale of any electronic item. That includes headphones, hair tools, and iPad keyboards. Here’s a helpful hint: if it charges, requires batteries, or plugs into something, it’s considered an electronic.
Have any questions about what is or what isn’t allowed on Poshmark? Just shoot an email to firstname.lastname@example.org and we’ll be more than happy to answer any questions.
We have a little mantra when it comes to listings: the more, the better! And sometimes, four photos just aren’t enough when it comes to showcasing that awesome handbag or fab pair of shoes that you’ve got listed in your closet.
Here’s an easy solution: Create another listing specifically for additional photos of your item. A second listing can be helpful to highlight any additional details that you’d like buyers to take note of. Whether it’s to show extra angles of a dress or some minor wear to a handbag, a second—or third—listing can give your buyer all the info she needs before she hits that “Buy” button. Just follow the steps below and get to listing!
1. Create a new listing for the additional photos. Take clear, detailed shots and make sure to title the listing appropriately!
2. Mark the item as “Not for Sale.”
3. Direct buyers to the additional listing and tag them in the comments!
Poshmark always values feedback from the community so we wanted to take this opportunity to hear from a few members in regards to how they’ve handled the recent news surrounding Poshmark’s latest changes, including PoshPost. Read on to learn more!
With the new shipping and commission updates, I’m making more sales now that the shipping rates are lower. I find that even a dollar or two can really make or break a deal when customers are looking to purchase. I don’t feel like I have to increase my prices to maintain my earnings margin because I’m offering higher quality items that are above the $15 mark, so I feel unaffected by the commission changes. Additionally with the shipping rate lowered I feel like Poshmark now allows me to make more sales and not feel pressured to discounting more for customers unhappy with total price of an item plus shipping.
Some things I’ve been adjusting to include using the Not For Sale (NFS) status to show the items in a “preview to come” listing to increase pre-promotion of new items to my followers. I also use it as a hold on items that are bundled until they have been accepted.
A couple of tips that I would offer to Poshers still adjusting with the changes are: use the NFS tags in creative ways for reserves, welcome posts, chatting listings, or party announcements. Also, share the news with your followers and potential customers that shipping rates are lower - it may lead them to making more purchases.
With the new commission and shipping updates, my customers have been buying more because they are spending less on shipping. In addition, I have been using a five items for $15 promotion and have had more customers spend more than $15 on their bundles. They feel like they are getting more for less and I am making the same profit as the 20% commission (if not more!).
To encourage sales and bundles, I have created my own personalized thank you business cards. The cards state thank you for your purchase please leave feedback and 10% off will be awarded off your next purchase. Makes it simple and fast!
One recommendation that I have for any Poshers still adjusting is to be proactive not reactive about change. Change is a very difficult thing to deal with, and any comments that you make about the changes, Poshmark, or other individuals is a reflection of your closet. You are a brand ambassador for yourself and the Poshmark community. Keep it positive.
I believe the new shipping and commission updateshave improved morale of the general community, and also increased my sales. I have not actually increased my prices to maintain earnings because careful thought always goes into my pricing. I allow myself a sufficient margin to anticipate trends whether it is changes made by Poshmark or those due to current demand and competition internally and externally (outside of Poshmark). I am now seeing less bundles and more single purchases of higher cost, and I believe this is because the buyer no longer has to “jump through hoops” to get a great deal now.
One noteworthy change to my Poshing is I have been using the NFS status for inventory management. When I need to know how many available listings I have this gives me a true number since it excludes notes with listings of $0 listing price. It’s a quick tool to be able to know what I’ve sold weekly. Now I have much easier visual inventory control. Defining my unproductive inventory is also quicker now. By using the NFS tool in conjunction with the Filters, I am now able to define the 20% that’s selling and 80% that’s not. I am also able to track trends of each item posted.
My advice for Poshers still adjusting to the updates is first and foremost to have fun! Poshmark is an evolving platform that is consistently listening to its users in order to improve. In this day and age we don’t have the luxury to think rigid. For example when Apple has an upgrade we all know it’s going to be for something better. Poshers that are still adjusting should inherit that same trust.
Scoring a good deal on Poshmark is all about finding it first. Read on for a handful of tips that can help you nab the next amazing Posh find for your wardrobe.
Find your Stylemate
First things first, find your stylemates on Poshmark. A stylemate is someone who wears the same sizes you do and shares a similar taste in style. There is no one simple way to instantly find your stylemate, but you can find a lot of great closets by searching for people who sell pieces from your favorite brands and designers. Following these users mean that when they list new items, you’ll see them in your feed on Poshmark, therefore the potential for seeing them before other users is greater.
Shop “First Look” Showrooms
The second and third party every day always has a showroom that is titled “First Look.” In case you’re not familiar with it, this showroom is a one-stop-shop for all items that have never been shared to a Posh Party before. While these items are not necessarily brand new to Poshmark, there is still a pretty good chance for you to unearth a killer deal by perusing this showroom.
Search Poshmark by Keyword
Are you on the hunt for a specific item or style? Try searching for the item name or using keywords to scour all closet listings. If you don’t find the item you’re looking for right away, don’t fret. Just check back regularly because you never know when your dream piece will be listed for sale. Additionally Poshmark automatically saves your most recent search history in the app so you can easily search again whenever you want!
Bartering With Care
Some Poshers are open to bartering their listed prices, but your success in doing so all depends on how you approach it. Many users are turned off by comments such as “Lowest?” or offers that are significantly lower than the listed prices. You’ll find better results by approaching users with full sentences and bargaining in terms of percentage. For instance, try figuring out what 15% off their listed price is and ask if they’d be willing accept that amount.
Seasonality of Shopping
There is a quite a bit of seasonality when it comes to shopping; you tend to buy swimsuits and sandals at the spring and coats, sweaters, and boots at the fall. In considering the law of supply and demand, the more in demand a particular kind of item is, the more expensive it’ll be. That means at the end of a season, those seasonal items will most likely be available at deeper discounts due to the decline in demand. Bonus tip: This is also something helpful to keep in mind when stocking your closet as a seller.
Recruit Your Friends
Get friends to help you shop! The more eyes looking for any particular order, the better. At PMHQ, we’ve all become familiar with one another’s sizes and styles so when we find something that’s perfect for them, we tag them to let them know. And don’t worry if your friends aren’t on Poshmark already because you can invite them! The best part is it’s an easy $50 bucks for you (plus $5 for each friend) if they use your referral code!
We hope that by using some or all of these tips will help you find you new go-to handbag, your dream shoes, or anything else your closet desires.