We know at times it can seem intimidating to try to take the perfect Covershot, and you may think it’ll just be easier to use a beautiful photo that someone else took. That’s when the thought crosses your mind: Is that okay to do?
Read on to get some best practices for using photos you didn’t take:
Even though we’re big fans of their great photography and beautiful pictures (hello, Instagram), whoever took the photo is the copyright holder of that image. They can sell or give permission to use it if they wish. They might even be open to their images being used if you reach out and ask. Others may not mind someone else using their photos at all! However, unless you took the photo, it’s best to assume you don’t have the right to use it.
What if you still want to use photography that isn’t yours? We strongly recommend to:
1. Get permission from the image owner - whether it’s an individual or a company. Don’t be shy! Reach out to the owner of the image for their go-ahead. Most image owners don’t mind as long as you’ve cleared it with them first.
2. When posting the picture, make sure you mention the original owner, link or tag them and other necessary ways to show the image’s source.
3. If you don’t receive permission, use a different image altogether to avoid any sticky situations! Let your personality and creativity shine and take your own photos for listings - it’s the best way for your potential buyer to know exactly what they’ll get when they buy the item!
For more tips on taking Covershots and other product photos, see the links below: